Pricing & budget

How much does a VSL cost?

The VSL is the most profitable video in your sales flow: it is the one that turns traffic into clients. It is also where the quality gap costs the most. Here is what it really costs.

The market's three price tiers

Under €300, you buy stitched rushes with subtitles: it shows, and it converts poorly. Between €500 and €1,500, you find professional conversion-driven editing: calibrated pacing, on-screen proof, animations. Beyond that, agencies add strategy, scripting and media planning.

The price at Recordia

Our VSL editing is €550 excl. VAT for a 10-minute format, the reference length for selling: dynamic editing, animated numbers, unlimited proof inserts, subtitles, your brand guidelines applied, 3 revision rounds included. Long formats of 20 to 40 minutes are quoted within 24 hours.

For the shoot: a directed session on the teleprompter, from €90 excl. VAT per hour in our 4 studios. The script scrolls, the expert directs you with the Premium Experience, and every take is usable. A complete VSL, filmed and edited, starts at €640 excl. VAT.

The classic trap

The real risk is not overpaying, it is filming unusable footage: meeting-room sound, flat lighting, eyes drifting off camera. A VSL gets watched thousands of times: every flaw costs sales every single day. The studio is not a luxury here, it is the raw material of conversion.