Formats & strategy

Launching your company podcast

Most company podcasts die before episode five, killed by logistics rather than lack of ideas. Here is the method for launching a format that lasts, with real numbers.

Pick a sustainable format

Cadence beats format: a monthly episode held for two years beats a weekly abandoned after three months. The most robust format for a company: the 30-to-45-minute interview (executives, clients, industry experts), filmed on video to feed YouTube and LinkedIn too. A monthly rendezvous produces itself in one studio session per month.

Industrialize production from day one

The podcast dies when it relies on the marketing team's goodwill. Outsource the tech: a Recordia session takes 1 to 1.5 hours per episode, the control room handles everything, and show editing delivers the finished episode within 4 to 7 business days with its promotional reels. Your team only manages the substance: guests, questions, distribution.

The realistic budget

For a filmed and edited monthly: roughly €640 to €1,200 excl. VAT per episode all-in, depending on the branding level (details on the pricing page). A concrete benchmark: the Nice Côte d'Azur Chamber of Commerce built its monthly podcast rendezvous with us, with 15 podcasts and 97 reels delivered to date (see our work).

The launch that maximizes impact

Film 3 episodes before publishing the first: you launch with depth, and a month of production headroom. Cut each episode into 3 to 5 reels: they are what makes people discover the show. And give your rendezvous a name: a podcast called "The [company] podcast" has not found its reason to exist yet.