Video podcast or audio only?
Audio built podcasting's history; video drives its growth. Before deciding for your show, lay out the real terms: where does your audience live, and what will you do with each episode?
What video really changes
A filmed podcast lives on YouTube, cuts into reels for Instagram, TikTok and LinkedIn, and humanizes a brand like no other medium: you see faces, reactions, chemistry. Audio remains king of listening on the move, but it produces no visual clips: and clips are how shows get discovered today.
Video's real extra cost: smaller than you think
In an equipped studio, video adds almost nothing to the shoot: at Recordia, the 4 cinema cameras are included in the session from €90 excl. VAT, whether you use them or not. The extra cost sits in the edit, which includes the audio export for Spotify, Apple Podcasts and Deezer anyway: you publish to both worlds from one shoot.
Our recommendation
Barring a strong anonymity or budget constraint, film in video from episode one: you can always use only the audio, while the reverse is impossible. And if the camera intimidates you, that threshold crosses very well with support: see our guide to your first studio session.
From theory to the studio floor.
4 cinema-grade studios in Nice, a team handling all the tech. From €90 excl. VAT for the first hour, online booking in 2 minutes.
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